diff --git a/lib/pleroma/user.ex b/lib/pleroma/user.ex
index a38ead81a..234617574 100644
--- a/lib/pleroma/user.ex
+++ b/lib/pleroma/user.ex
@@ -170,7 +170,14 @@ defmodule Pleroma.User do
     update_and_set_cache(password_update_changeset(user, data))
   end
 
-  def register_changeset(struct, params \\ %{}) do
+  def register_changeset(struct, params \\ %{}, opts \\ []) do
+    confirmation_status =
+      if opts[:confirmed] || !Pleroma.Config.get([:instance, :account_activation_required]) do
+        :confirmed
+      else
+        :unconfirmed
+      end
+
     changeset =
       struct
       |> cast(params, [:bio, :email, :name, :nickname, :password, :password_confirmation])
@@ -182,7 +189,7 @@ defmodule Pleroma.User do
       |> validate_format(:email, @email_regex)
       |> validate_length(:bio, max: 1000)
       |> validate_length(:name, min: 1, max: 100)
-      |> put_change(:info, %Pleroma.User.Info{})
+      |> put_change(:info, User.Info.confirmation_update(%User.Info{}, confirmation_status))
 
     if changeset.valid? do
       hashed = Pbkdf2.hashpwsalt(changeset.changes[:password])
@@ -199,6 +206,20 @@ defmodule Pleroma.User do
     end
   end
 
+  @doc "Inserts provided changeset, performs post-registration actions (confirmation email sending etc.)"
+  def register(%Ecto.Changeset{} = changeset) do
+    with {:ok, user} <- Repo.insert(changeset) do
+      if user.info.confirmation_pending do
+        {:ok, _} =
+          user
+          |> Pleroma.UserEmail.account_confirmation_email()
+          |> Pleroma.Mailer.deliver()
+      end
+
+      {:ok, user}
+    end
+  end
+
   def needs_update?(%User{local: true}), do: false
 
   def needs_update?(%User{local: false, last_refreshed_at: nil}), do: true
diff --git a/lib/pleroma/web/admin_api/admin_api_controller.ex b/lib/pleroma/web/admin_api/admin_api_controller.ex
index 4d73cf219..683310168 100644
--- a/lib/pleroma/web/admin_api/admin_api_controller.ex
+++ b/lib/pleroma/web/admin_api/admin_api_controller.ex
@@ -1,6 +1,6 @@
 defmodule Pleroma.Web.AdminAPI.AdminAPIController do
   use Pleroma.Web, :controller
-  alias Pleroma.{User, Repo}
+  alias Pleroma.User
   alias Pleroma.Web.ActivityPub.Relay
 
   import Pleroma.Web.ControllerHelper, only: [json_response: 3]
@@ -26,7 +26,7 @@ defmodule Pleroma.Web.AdminAPI.AdminAPIController do
         conn,
         %{"nickname" => nickname, "email" => email, "password" => password}
       ) do
-    new_user = %{
+    user_data = %{
       nickname: nickname,
       name: nickname,
       email: email,
@@ -35,11 +35,11 @@ defmodule Pleroma.Web.AdminAPI.AdminAPIController do
       bio: "."
     }
 
-    User.register_changeset(%User{}, new_user)
-    |> Repo.insert!()
+    changeset = User.register_changeset(%User{}, user_data, confirmed: true)
+    {:ok, user} = User.register(changeset)
 
     conn
-    |> json(new_user.nickname)
+    |> json(user.nickname)
   end
 
   def tag_users(conn, %{"nicknames" => nicknames, "tags" => tags}) do
diff --git a/lib/pleroma/web/twitter_api/twitter_api.ex b/lib/pleroma/web/twitter_api/twitter_api.ex
index b77761aa4..d8dd7dfa8 100644
--- a/lib/pleroma/web/twitter_api/twitter_api.ex
+++ b/lib/pleroma/web/twitter_api/twitter_api.ex
@@ -161,34 +161,19 @@ defmodule Pleroma.Web.TwitterAPI.TwitterAPI do
           Repo.get_by(UserInviteToken, %{token: tokenString})
         end
 
-      cond do
-        registrations_open || (!is_nil(token) && !token.used) ->
-          changeset = User.register_changeset(%User{info: %{}}, params)
-
-          with {:ok, user} <- Repo.insert(changeset) do
-            !registrations_open && UserInviteToken.mark_as_used(token.token)
-
-            if Pleroma.Config.get([:instance, :account_activation_required]) do
-              info_change = User.Info.confirmation_update(user.info, :unconfirmed)
-
-              {:ok, unconfirmed_user} =
-                user
-                |> Ecto.Changeset.change()
-                |> Ecto.Changeset.put_embed(:info, info_change)
-                |> Repo.update()
-
-              {:ok, _} =
-                unconfirmed_user
-                |> UserEmail.account_confirmation_email()
-                |> Mailer.deliver()
-            end
-
-            {:ok, user}
-          else
-            {:error, changeset} ->
-              errors =
-                Ecto.Changeset.traverse_errors(changeset, fn {msg, _opts} -> msg end)
-                |> Jason.encode!()
+    cond do
+      registrations_open || (!is_nil(token) && !token.used) ->
+        changeset = User.register_changeset(%User{}, params)
+
+        with {:ok, user} <- User.register(changeset) do
+          !registrations_open && UserInviteToken.mark_as_used(token.token)
+
+          {:ok, user}
+        else
+          {:error, changeset} ->
+            errors =
+              Ecto.Changeset.traverse_errors(changeset, fn {msg, _opts} -> msg end)
+              |> Jason.encode!()
 
               {:error, %{error: errors}}
           end